PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, “word targeting” and I’m using …
PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …
Updated by Christian Erickson for Google Ads best practices in August 2026 One question to think about: Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices this way, but poor relevance can make you pay more for traffic, qualify for fewer auctions, and convert fewer of the clicks …
Improve Shopify Page Load Speed In the fast paced, ever evolving world we live in today, it is a necessity to have a fast web site. The world has gone global and so have its websites, making it more important than ever to have a site that loads quickly and effectively across the globe. And that’s where it starts to …
