PPC Management Services: Increase Your Revenue with a Top PPC Agency
Work with a PPC agency that truly cares about your success. At Razor Rank, our PPC agency is obsessed with increasing your conversions, lowering your costs and helping you drive revenue to grow your business to the next level. Meet our team and get the type of personalized service and support you want from a top PPC management company. Call today for a free quote!
A Great PPC Agency Makes a Difference
Our team will help you increase the number of clicks you get from your ad spend, lower your cost per click and increase your ROI. Our PPC agency has the experience you need to help you implement and run effective PPC ad campaigns across multiple channels (Google Ads, Bing Ads, Meta, LinkedIn, etc.) so you can achieve sustainable growth for your business. And we love doing it!
Work with a Google Premier PPC Partner – Top 3% of PPC Management Companies
Razor Rank is a Google Premier Partner PPC Agency, rated among the top 3% of all PPC management companies. Google Premiere Partners are recognized for their extensive knowledge and proficiency in managing PPC campaigns and must manage a substantial portfolio of Google advertising campaigns to demonstrate consistent client growth.
Google Premiere Partners stay up to date with the latest tools and trends and have access to beta features before they are widely available, allowing your business to leverage cutting-edge strategies and technologies and give you a leg up on the competition. We’re obsessed with being the best, so you can achieve the best results from your PPC campaigns.
We also have dedicated Google support with direct access to Google representatives, allowing our team to help you quickly resolve issues, gain insights and receive strategic advice to enhance your campaigns.
Dedicated Support with Direct Access to Google Representatives.
Get Your Free PPC Audit and Improvement Plan
We’d love to help you generate more sales and hit your marketing goals!
Contact us today!
What Should You Expect from a Top PPC Agency?
Our pay-per-click agency has the experience to help you excel in all aspects of your digital advertising and drive sustainable revenue for your bottom line. As a top PPC Management Company, our team will work closely with you to ensure we get the best results. We provide:
- Comprehensive Market and Keyword Research
- Landing Page Optimization
- Regular Reporting and Communication
- Staying Updated with Industry Changes
- Continuous Optimization
- Customized PPC Strategy Development
- Set Up Effective PPC Campaigns
- Budget Management
- ROI Focus and Accountability
- Data Driven Decision Making
What is PPC Advertising?
PPC Advertising, short for Pay Per Click advertising, is a digital marketing channel in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to have their ads appear at the top of Search Engine Results Pages, above the organic search listings, and allows businesses to generate clicks to their website almost immediately for specific keywords and phrases that drive sales for their businesses.
PPC ads can also be placed on social media sites, like Facebook, Instagram and LinkedIn and can also be placed on websites through Display Advertising.
Our PPC Process
When you work with our PPC agency, we take the time to listen and fully understand your goals, your competitors and your industry so we can create an effective PPC advertising strategy designed to drive more traffic, more sales and more revenue. Here are some of the ways we work.
Define Performance Goals Review Past Performance
Review Tracking to Ensure KPIs are Measured
Keyword Research
& Competitor Analysis
Create a Custom Ad Strategy and Media Plan
Design an Effective, Data-Driven Bidding Strategy
Monitor Results, Constantly Refine & Improve Strategy
What Are the Benefits of Using PPC to Drive Sales for your Business?
Targeted Audience Reach
PPC allows you to target your ads to reach specific audiences with specific intent. Reach the right people at the right moment with advanced targeting.
Immediate Results
Unlike SEO (Search Engine Optimization) you can get immediate visibility, traffic and conversions without waiting months for your SEO efforts to pay off.
Measurable
ROI
With PPC campaigns you can use detailed tracking and analytics to accurately measure your Return on Investment (ROI), so you know exactly what’s working.
Affordability
With PPC you have complete control over your budget and decide how much you want to spend per day or per campaign, making PPC a flexible option for advertising.
Synergy with Other Channels
PPC works well with SEO and social media marketing. Insights from your PPC campaign can inform your SEO strategy and can help your social media marketing.
Wider Audience
You can use PPC to expand your audience to reach users for a particular set of keywords even if you are not ranking organically for them yet.
Targeted Audience Reach
PPC allows you to target your ads to reach specific audiences with specific intent. Reach the right people at the right moment with advanced targeting.
Immediate Results
Unlike SEO (Search Engine Optimization) you can get immediate visibility, traffic and conversions without waiting months for your SEO efforts to pay off.
Measurable
ROI
With PPC campaigns you can use detailed tracking and analytics to accurately measure your Return on Investment (ROI), so you know exactly what’s working.
Affordability
With PPC you have complete control over your budget and decide how much you want to spend per day or per campaign, making PPC a flexible option for advertising.
Synergy with Other Channels
PPC works well with SEO and social media marketing. Insights from your PPC campaign can inform your SEO strategy and can help your social media marketing.
Wider
Audience
You can use PPC to expand your audience to reach users for a particular set of keywords even if you are not ranking organically for them yet.
Targeted Audience Reach
PPC allows you to target your ads to reach specific audiences with specific intent. Reach the right people at the right moment with advanced targeting.
Immediate Results
Unlike SEO (Search Engine Optimization) you can get immediate visibility, traffic and conversions without waiting months for your SEO efforts to pay off.
Measurable
ROI
With PPC campaigns you can use detailed tracking and analytics to accurately measure your Return on Investment (ROI), so you know exactly what’s working.
Affordability
With PPC you have complete control over your budget and decide how much you want to spend per day or per campaign, making PPC a flexible option for advertising.
Synergy with Other Channels
PPC works well with SEO and social media marketing. Insights from your PPC campaign can inform your SEO strategy and can help your social media marketing.
Wider
Audience
You can use PPC to expand your audience to reach users for a particular set of keywords even if you are not ranking organically for them yet.
Is PPC advertising better than SEO?
If your goal is to drive immediate traffic to your site and generate leads as soon as possible, PPC advertising is the way to go. PPC advertising is a great way to generate immediate revenue, while SEO is a strategy that can improve your web presence and help your site to rank for many, many keywords in the long run.
An important difference between PPC and SEO is this: if you have a budget of $100 per day, and each click costs you $10, once you get 10 clicks, your website disappears from search results. If your website is getting clicks from SEO, you can get all the clicks you can handle, 24 hours per day, every day of the year and you never disappear from search results.
PPC has many advantages, and so does SEO. For this reason, a well-rounded campaign of SEO and Pay Per Click advertising provides a great, diversified digital marketing strategy.
Our Results: What You Can Expect From a Top PPC Agency
We have excellent reviews because we produce measurable results and increase visibility in all digital marketing channels. Check out our case studies.
Universal Production
Music
49% increase in conversions
49%
↑
Increase in conversion
Worthington
Direct
25% Increase in ROAS
25%
↑
ROAS up
Thrive Dental
54% decrease in cost per lead
54%
↓
decrease in cost per lead
Possible Now
430% Increase in qualified lead volume
430%
↑
Increase in qualified lead volume
Rutter Mills -
Personal Injury Law Firm
55% Increase in conversions
55%
↑
Increase in conversions
Klein Hersh
110% Increase in conversions
110%
↑
Increase in conversions
Mustang Findings
110x Increase in conversions
110x
↑
Increase in conversions
Crowe Arnold Majors
Law Firm
863% Increase in conversions
863%
↑
Increase in conversions
Cover All your Digital Advertising Needs with One PPC Agency
Using a single full service agency for digital marking leverages expertise, provides rapid scalability and is cost-effective.
- Google Ads
- Remarketing
- Display Advertising
- Microsoft Ads
- Meta Advertising
- LinkedIn Advertising
- Ecommerce PPC Advertising
- Google Shopping
- Google Local Services Ads
Landing Pages – Why are they Important in PPC Advertising?
Custom landing pages can be used to improve a PPC (Pay-Per-Click) Ad strategy and contribute to the overall effectiveness and efficiency of your digital advertising efforts. Here’s why they are so important:
Improved User Experience
Custom landing pages allow for a more tailored experience for visitors, directly linking the ad they clicked on to a page that matches in message, design, and offer. This consistency improves the user’s experience, making them more likely to engage with the content, understand the offer, and take the desired conversion action.
Higher Conversion Rates
By creating a landing page specifically designed for a campaign or ad group, you can focus on a single objective and call to action (CTA), which simplifies the user’s decision-making process. This focus typically leads to higher conversion rates as the page is optimized for one specific outcome, such as signing up for a newsletter, making a purchase, or filling out a contact form.
Better Targeting And Personalization
Custom landing pages can be tailored to specific audience segments, allowing for more personalized messaging that resonates with the particular interests, needs, or pain points of that segment. This relevance can significantly increase the likelihood of conversion.
Increased Relevance And Quality Score
In PPC platforms like Google Ads, the relevance between the ad, the keywords, and the landing page content is crucial. Custom landing pages that are closely aligned with the ad copy and keywords can improve your Quality Score, a metric that influences your ad’s position and cost per click (CPC). Higher Quality Scores can lead to better ad placements at lower costs.
Enhanced Tracking And Analytics
With custom landing pages, it’s easier to track user behavior and conversion metrics specific to each PPC campaign. This data allows for more accurate measurement of ROI and provides insights that can be used to optimize both the landing page and the ad campaign for better performance.
Testing And Optimization
Custom landing pages also offer the flexibility to test different elements (e.g., headlines, images, CTA buttons) to see what works best for your target audience. This continuous improvement process, often referred to as A/B testing or split testing, can lead to significant increases in conversions over time.
Brand Consistency
hey ensure that the message and aesthetic of your PPC ads are consistently carried through to the landing page, reinforcing your brand identity and increasing trust with your audience.
PPC Ad Optimizations – We Take Care of the Ad Improvements So You Can Relax!
Our PPC Management team are experts at improving your PPC campaign effectiveness using strategies aimed at enhancing performance, maximizing ROI and ensuring your ads reach the most relevant audience. Our goal is to exceed your expectations and start seeing improvements as soon as possible.
Advanced Manual Bid Strategies
Implementing nuanced manual bid adjustments based on deep data analysis to optimize for conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
Advanced Manual Bid Strategies
Implementing nuanced manual bid adjustments based on deep data analysis to optimize for conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
Enhanced Call Tracking Solutions
Utilizing sophisticated call tracking to attribute calls to specific PPC campaigns, keywords, and ads, allowing for more accurate optimization and ROI calculation.
AI-Driven Automatic Bid Optimization
Leveraging the latest in artificial intelligence (AI) and machine learning (ML) technologies to dynamically adjust bids in real-time based on conversion probability.
Traffic Quality Analysis
Employing advanced analytics to assess traffic quality, identifying and minimizing low-quality clicks to improve campaign performance and efficiency.
Strategic Keyword Match Type Utilization
Fine-tuning the use of keyword match types to balance reach and relevance, optimizing for both volume and quality of traffic.
Comprehensive ROI & Conversion Analytics
Implementing in-depth tracking and analytics for conversions to accurately measure ROI, including cross-device and offline conversions.
Quality Score Optimization
Focusing on key factors affecting Quality Score, such as ad relevance, landing page quality, and click-through rate (CTR) optimization, to reduce costs and improve ad positioning.
Targeted Display & Video Campaign Strategies
Utilizing demographic, interest-based, and behavioral targeting options to refine display and video campaign strategies, ensuring ads are seen by the most relevant audiences.
A/B and Multivariate Testing:
Conducting comprehensive A/B and multivariate tests on ad copy, images, and landing pages to identify the highest-performing combinations.
Analytics & Performance Insights
Leveraging Google Analytics and other analytics platforms for deeper insights into user behavior, conversion paths, and performance bottlenecks.
Early Adoption of Beta Features
Staying at the forefront of PPC innovation by testing new beta features, ad formats, and tools offered by Google Ads and other platforms.
Evolving Creative Ad Copy & Visuals
Crafting and continually refreshing ad copy and visuals to maintain user interest, address ad fatigue, and improve message resonance.
A/B and Multivarate Testing
Implementing nuanced manual bid adjustments based on deep data analysis to optimize conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
Dynamic Keyword Optimization & Scaling
Regularly refining and expanding keyword lists based on performance data, search query reports, and market trends to capture new opportunities.
Contextual Bid Adjustments
Utilizing bid modifiers based on device, location, time of day, and audience characteristics to optimize ad spend and performance.
Proactive Competitor Analysis
Monitoring competitors’ PPC strategies, ad copy, and offers to identify opportunities for differentiation and competitive advantage.
Localized Geo-Targeting Enhancements:
Implementing more granular geo-targeting to reach specific markets, cities, or neighborhoods, optimizing for local engagement and conversions.
Strategic Negative Keyword Management:
Actively managing and expanding negative keyword lists to exclude irrelevant searches, reducing wasted spend and improving campaign relevance.
Optimized Ad Scheduling (Dayparting):
Adjusting ad schedules to target users at the most optimal times based on historical performance data and audience behavior.
Creative Image & Video Ad Development:
Designing compelling image and video ads, followed by split testing to determine the most effective visuals and messaging.
Ad Extension Optimization & Customization
Tailoring ad extensions (site links, callouts, structured snippets) to enhance ad visibility, relevance, and CTR.
YouTube Campaign Optimization
Refining YouTube ad campaigns through targeted placements, audience targeting, and performance analysis to maximize engagement and conversions.
Keyword Tapering for Efficiency:
Implementing a keyword tapering strategy to gradually refine ad groups and keywords, focusing spend on high-performing keywords while reducing spend on lower-performing ones.
Retargeting & Remarketing Precision
Developing segmented retargeting campaigns based on user behavior, site interaction, and conversion funnel stages to increase relevancy and conversion rates.
Real-Time Dynamic Ad Personalization:
Implementing dynamic ad features to personalize ad copy and offers in real-time based on user behavior, search history, and demographic data.
Get a Free PPC Campaign Audit
Razor Rank will audit your current PPC campaigns
and provide a proposal.
Contact us today!
What Are the Different Types of PPC Ads for Digital Marketing?
Our PPC management team can help you choose the best type of PPC ads for your digital marketing campaign. Each type of PPC ad has its own unique benefits, which range from driving direct sales to increasing brand awareness. Here’s an overview to help you understand the different types of PPC ads available:
Search Ads
These are the most common type of PPC ads. They appear on search engine results pages (SERPs) like Google or Bing when users search for keywords related to the product or service you’re advertising. Advertisers bid on keywords, and ads are displayed based on factors such as the bid amount, ad quality, and relevance to the search query.
Display Ads
Display advertising involves placing banner, image, or text ads on websites that are part of a display network. These ads can appear on various websites across the internet that have space for displaying ads. Display Ads target users based on their interests, demographics, or previous interactions with the advertiser’s website (this is ‘remarketing’).
Social Media Ads
These ads appear on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Social media ads can be highly targeted based on the extensive demographic, interest-based, and behavioral data that social platforms collect on their users.
Remarketing/Retargeting Ads
Remarketing ads target users who have previously visited the advertiser’s website or used their mobile app but did not make a purchase or complete a desired action. These ads follow the user, and are served across both search and display networks, reminding users of the products or services they viewed, encouraging them to return to the website.
Shopping Ads
Also known as Product Listing Ads (PLAs), shopping ads are used primarily by e-commerce sites to promote online and local inventory, boost traffic to websites or local stores, and find better-qualified leads. These ads appear on search engine results and include detailed information about specific products, such as price and product image.
Video Ads
Video ads can appear before, during, or after digital video content on platforms like YouTube and other video-sharing services. They can also be displayed on social media platforms. These ads are particularly useful for brand awareness campaigns because they can tell a story or provide a product demonstration in a short time period.
Local Service Ads
These ads are designed for local service providers like electricians, plumbers, and cleaning services, and also for personal injury lawyers and other professionals. They appear at the top of Google search results, above traditional PPC ads, and include the business’s rating, phone number, and hours of operation. Users can contact the service provider directly through the ad. With these ads the advertiser only pays for calls that are received, making it an attractive advertising option.
FAQs About our PPC Agency’s Services
Learn more about our PPC management services by reviewing our FAQs:
Do I need to hire a PPC agency or can I manage my campaigns myself?
It’s important to have a professional PPC agency manage your campaigns to ensure your budget is being used efficiently and you are not wasting money. It’s very easy to make mistakes and spend budget on campaigns that don’t produce the results you want. An experienced digital PPC agency can ensure that you get the best possible ROI and best outcomes from your media budget.
Do I need to hire a PPC agency or can I manage my campaigns myself?
It’s important to have a professional PPC agency manage your campaigns to ensure your budget is being used efficiently and you are not wasting money. It’s very easy to make mistakes and spend budget on campaigns that don’t produce the results you want. An experienced digital PPC agency can ensure that you get the best possible ROI and best outcomes from your media budget.
What PPC channels does your PPC management company use?
As a Top PPC management company, our team utilizes Google Ads, Bing Ads, Social Media platforms like Meta (Facebook & Instagram), along with LinkedIn and Twitter.
Is there a minimum budget that should be used for PPC advertising?
There is not a minimum budget that you must spend to start campaigns, however the effectiveness and reach of your campaigns can be influenced by the size of your budget. Our team will do research to determine what the typical costs per click and click-through-rates are in your industry and work closely with you to determine a budget that makes sense for your goals.
What size clients does your PPC agency work with?
Our PPC agency has clients of all sizes, ranging from big brands to small to medium sized businesses. We give you personalized service no matter what your size, and we know how important your results are no matter what size your company is.
What types of companies use PPC advertising?
Any company that wants to generate leads or sales, especially sales with high value or lifetime value, are prime candidates for PPC advertising. Our PPC Management Agency manages campaigns for a wide variety of business types: E-commerce stores, doctors, lawyers, dentists, home service providers, colleges, travel agencies, software and SaaS companies and many more find PPC advertising very advantageous and profitable.
Should I use SEO or PPC for my digital marketing?
Our PPC Agency provides both SEO and Paid Media services, and depending on where you are with your web presence will determine whether you should consider PPC or SEO. If you want to get fast results, PPC can provide an immediate lift in traffic and sales, while SEO may take longer depending on your website, can be highly profitable with great ROI over time.
How much do PPC management companies charge for their services?
PPC companies typically charge a small percentage of spend to manage the campaign. Our agency has a flexible scale depending on the amount of work needed to manage the campaign, which can range from 5% to 15% of spend.
Why should I consider working with your PPC management company?
At Razor Rank, we pride ourselves on the personal relationships we have with our clients. Our PPC agency provides easy access to our team, total transparency in our processes, and crystal-clear reporting. Our PPC Management Company is a Google Premier PPC Agency Partner, meaning we are in the top 3% of all PPC Agencies in the US when it comes to experience and results. We offer a free review of your PPC campaign with a report on what is preventing higher performance and a strategy on what you can do right away to improve your results.
How much should I budget for my PPC campaign?
Determining the right budget for a PPC (Pay-Per-Click) campaign depends on several factors, including the company’s goals, industry, competition level, and the specific platforms being used. There’s no one-size-fits-all answer. Our team can discuss this with you at no charge, and provide guidance on the right budget to set you on the path to reaching your goals.
Proven Process, Successful Growth
Razor Rank’s team has years of experience in PPC Management and is a trusted resource for companies big and small. If you need results, we’re the best PPC Management company you can choose. Call us today and learn more!
Contact us today!
Client Testimonials
“I can comfortably say that Razor Rank is one of the best partners I've been lucky enough to work with. The engagement met the goals and expectations of the internal team, leading to an ongoing relationship. Razor Rank provides a high level of customer service and support. The team is hard-working, creative, and thorough.”
“Razor Rank truly embodies the meaning of partner in everything they do. After a global website relaunch, SEO did not tumble and organic revenue didn't drop off... it started growing. The team at Razor Rank was very easy to communicate with, share ideas and strategize with.”
“They weren’t just order-takers, they were partners that could advise of strategy. Over the course of a few months, the team’s work catalyzed a 500% increase in qualified leads, a 35% decrease in bounce rate, and a 50% increase in total visitors. Their design capabilities proved to be comparable to major players in the industry.”
“They’ve been, without a doubt, the best partner that I’ve ever come across. The law firm's organic traffic has doubled for personal injury, and we're ranking number one for over 100 targeted keywords. Razor Rank has produced excellent results, they consistently over-deliver and exceed expectations.”
“They’ve taken the time to fully understand our very complicated business model and make accurate recommendations. We has seen improvement in our organic traffic, conversion rate, and SEO rankings. Proactivity in providing recommendations is a hallmark of their work.”
“As an interim CMO for Private Equity, I use Razor Rank as my go-to team for organic and paid search. The companies I work with are big brands who expect real results. I can count on Razor Rank to perform at 100% and bring my clients the results they need. I rely on them, and they never let me down.”
