Google Ads: How it Works – A Guide to Optimizing Ads Campaigns

What is Google Ads?

Google Ads, formerly known as Google AdWords, is Google’s online advertising platform, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to potential customers at the very moment they’re searching for the products or services you offer. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on their ad.

Performance Based Google Ads Strategies

Whether you're looking to increase sales, generate leads, or boost your brand visibility, our team can help create custom Google Ads strategies that drive sales and revenue and align with your business goals.

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Key Benefits of Google Ads

Google Ads offers targeted advertising options, allowing businesses to reach their desired audience based on various factors such as keywords and demographics. Additionally, its measurable ROI and flexible budgeting options provide businesses with valuable data-driven insights and the ability to adjust performance-based strategies. Razor Rank is a premiere e-commerce PPC management agency and works with some of the largest brands in the industry.

Targeted Advertising
Google Ads allows for a high degree of targeting based on keywords, location, demographics, and even the time of day an ad is displayed. Your ads are shown to users who are most likely interested in your products or services.
Measurable ROI
Every aspect of your Google Ads campaign can be measured, from the number of clicks and impressions to conversion rates and ROI. This data-driven approach allows for informed decision-making and strategy adjustments.
Flexible Budgeting
With Google Ads, you have complete control over your advertising budget. You can start small and scale up as you see results, or adjust your spending based on campaign performance and business goals.
Immediate Traffic
Unlike organic search strategies, which can take months to yield results, Google Ads can generate traffic to your website as soon as your campaign goes live.
Integration with Google Analytics
Google Ads integrates seamlessly with Google Analytics, providing deeper insights into user behavior, campaign performance, and opportunities for optimization.

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How Google Ads Works

At Razor Rank, we tailor campaigns to your goals, whether generating leads or driving sales, by selecting keywords aligned with your audience's search queries. With our expertise, we strategically set bids and budgets to ensure optimal ad placement, continuously monitoring performance to deliver results that exceed expectations.

Campaign Creation
Advertisers create campaigns focused on specific goals, such as increasing website visits, generating leads, or driving sales.
Keyword Selection
Keywords are chosen based on what potential customers are likely to search for when looking for the products or services offered.
Ad Placement
Ads can appear on Google Search results pages, the Google Display Network, and Google’s partner sites, depending on the campaign type.
Bidding and Budgeting
Advertisers set bids for how much they will pay per click on their ads. Google uses these bids and ad quality and relevance to determine which ads appear in available slot.
Performance Monitoring and Optimization
Continuous monitoring and tweaking of campaigns based on performance metrics are vital for maximizing ROI.

Our deep understanding of Google Ads, combined with our obsession with driving results, is one of the reasons our team is considered a top PPC management agency.

At Razor Rank, we tailor campaigns to your goals, whether it's boosting website visits or driving sales, by selecting keywords aligned with your audience's search queries. With our expertise, we strategically set bids and budgets to ensure optimal ad placement, continuously monitoring performance to deliver results that exceed expectations.

Types of Google Ads

At Razor Rank, we tailor campaigns to your goals, whether it's boosting website visits or driving sales, by selecting keywords aligned with your audience's search queries. With our expertise, we strategically set bids and budgets to ensure optimal ad placement, continuously monitoring performance to deliver results that exceed expectations.

Search Ads
Text ads that appear on Google Search results pages.
Display Ads
Visual ads on websites within the Google Display Network.
Shopping Ads
Product listings that appear in Google Shopping searches.
Video Ads
Video commercials shown on YouTube and across the web
App Ads
Ads promoting mobile apps across Google’s networks.
Local Service Ads
Ads shown in Search listings and on Google Maps

If you’re thinking of digital advertising, Google Ads is a cornerstone of digital advertising. With its wide range of targeting options, flexible budgeting, and detailed analytics, Google Ads provides a robust platform for driving sales, generating leads, and boosting brand awareness. By leveraging Google Ads, businesses can effectively reach their target audience, track their campaign performance, and adjust their strategies to achieve the best possible results.

Proven Process, Successful Growth

Our team provides expert PPC management services that will lower costs, increase conversions, and help your business succeed.

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Client Testimonials

“I can comfortably say that Razor Rank is one of the best partners I've been lucky enough to work with. The engagement met the goals and expectations of the internal team, leading to an ongoing relationship. Razor Rank provides a high level of customer service and support. The team is hard-working, creative, and thorough.”

Craig Madden, SVP eCommerce, Propper International

“Razor Rank truly embodies the meaning of partner in everything they do. After a global website relaunch, SEO did not tumble and organic revenue didn't drop off... it started growing. The team at Razor Rank was very easy to communicate with, share ideas and strategize with.”

Ryan Jeffrey, Digital Marketing Manager, Maui Jim

“They weren’t just order-takers, they were partners that could advise of strategy. Over the course of a few months, the team’s work catalyzed a 500% increase in qualified leads, a 35% decrease in bounce rate, and a 50% increase in total visitors. Their design capabilities proved to be comparable to major players in the industry.”

Carl Beauregard, SVP Marketing, Coronet

“They’ve been, without a doubt, the best partner that I’ve ever come across. The law firm's organic traffic has doubled for personal injury, and we're ranking number one for over 100 targeted keywords. Razor Rank has produced excellent results, they consistently over-deliver and exceed expectations.”

Dan Brian, Director Digital Marketing, Personal Injury Law Firm

“They’ve taken the time to fully understand our very complicated business model and make accurate recommendations. We has seen improvement in our organic traffic, conversion rate, and SEO rankings. Proactivity in providing recommendations is a hallmark of their work.”

Christine Craig, VP Sales & Marketing, Bramble Berry

“As an interim CMO for Private Equity, I use Razor Rank as my go-to team for organic and paid search. The companies I work with are big brands who expect real results. I can count on Razor Rank to perform at 100% and bring my clients the results they need. I rely on them, and they never let me down.”