At the Personal Injury Lawyer Marketing & Management Association (PILMMA) Super Summit in May 2026, Razor Rank co-founder Andrew Orlander presented the following talk. Attendees learned how to feed their firms’ proprietary data into Google’s ad platform in order to “teach” Google’s AI which ad variants earn the most valuable clicks, resulting in more signed cases and fewer underqualified leads. …
In order to rank highly in organic search, law firm websites need most of the same optimizations that are standard in SEO: a complete and accurate Google Business Profile, deep and credible practice area content, authoritative backlinks, strong client reviews, and a fast, clean technical foundation. Firms that manage these factors already have a leg up on many of their …
In April 2026, Google made the announcement that Dynamic Search Ads were on the way out. Starting in September, DSA campaigns, along with automatically created assets and the campaign-level broad match setting, would be automatically upgraded to AI Max, Google’s bundle of AI features for Search. PPC experts and practitioners immediately started recommending urgent action. The message was firm and …
If your business runs on Cloudflare, there’s a chance your website has gone dark in AI-powered search tools like ChatGPT, Claude, Perplexity, and, to some extent, Google’s AI Overviews. This is because of recent changes made by Cloudflare, and if you’re not aware of what’s happened, you might be in need of an audit. This is an incredibly common problem …
For years, digital advertising has run on two engines: Google and Meta. If you wanted to reach someone with intent to buy, you went to Google. If you wanted to reach them before they knew they wanted something, you went to Meta. That ecosystem worked, but it’s no longer the whole picture. On May 5, 2026, OpenAI officially launched a …
Razor Rank® reached a major milestone this year, earning a spot on the prestigious 2024 Inc. 5000 list of the fastest-growing private companies in America. Despite challenges like Covid, inflation, rising capital costs, competition from AI, and talent shortages that have impacted so many businesses across the country, our 85% growth over the last three years represents not only rapid …
Transcript Hi, this is Erik from Razor Rank and we’re here to talk about your PPC campaigns. Actually, I’m here to ask a question… Do your PPC campaigns scale? What I mean by that is, if you were to spend 10 times more next month than you spent this month, would you get 10 times as many signed cases? Probably …
Google Analytics 4 is the next generation of Google’s measurement solution platform, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly recommend you make the switch to GA4 as soon as possible. Google Analytics is an essential tool for businesses looking to understand their website traffic and user behavior. With the recent …
Today, we’re thrilled to announce that we’ve been officially recognized as a leader on Clutch. According to the B2B platform, we’re one of the top SEO companies in Texas for 2022. Razor Rank is a full-service digital marketing agency that specializes in delivering customized solutions to help our clients grow. We craft personalized solutions designed to drive traffic and revenue, …
PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed cases? That is the Conversion …
