If your business runs on Cloudflare, there’s a chance your website has gone dark in AI-powered search tools like ChatGPT, Claude, Perplexity, and, to some extent, Google’s AI Overviews. This is because of recent changes made by Cloudflare, and if you’re not aware of what’s happened, you might be in need of an audit. This is an incredibly common problem …
For years, digital advertising has run on two engines: Google and Meta. If you wanted to reach someone with intent to buy, you went to Google. If you wanted to reach them before they knew they wanted something, you went to Meta. That ecosystem worked, but it’s no longer the whole picture. On May 5, 2026, OpenAI officially launched a …
Razor Rank® reached a major milestone this year, earning a spot on the prestigious 2024 Inc. 5000 list of the fastest-growing private companies in America. Despite challenges like Covid, inflation, rising capital costs, competition from AI, and talent shortages that have impacted so many businesses across the country, our 85% growth over the last three years represents not only rapid …
Transcript Hi, this is Erik from Razor Rank and we’re here to talk about your PPC campaigns. Actually, I’m here to ask a question… Do your PPC campaigns scale? What I mean by that is, if you were to spend 10 times more next month than you spent this month, would you get 10 times as many signed cases? Probably …
Google Analytics 4 is the next generation of Google’s measurement solution platform, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly recommend you make the switch to GA4 as soon as possible. Google Analytics is an essential tool for businesses looking to understand their website traffic and user behavior. With the recent …
Today, we’re thrilled to announce that we’ve been officially recognized as a leader on Clutch. According to the B2B platform, we’re one of the top SEO companies in Texas for 2022. Razor Rank is a full-service digital marketing agency that specializes in delivering customized solutions to help our clients grow. We craft personalized solutions designed to drive traffic and revenue, …
PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed cases? That is the Conversion …
PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, “word targeting” and I’m using …
PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …
Updated by Christian Erickson for Google Ads best practices in August 2026 One question to think about: Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices this way, but poor relevance can make you pay more for traffic, qualify for fewer auctions, and convert fewer of the clicks …
