Generating content has never been easier than it is today, thanks largely to the proliferation of AI tools. Anyone can produce a thousand words on almost any topic in under a minute, and a lot of sites do just that on a regular basis. Everyone who spends time online knows this by now. What a lot of content producers don’t …
AI Overviews summarize an answer to a user’s search query instead of listing links, which changes what gets a web page cited. Ranking well is no longer enough on its own; the page also has to be built so a model can extract a confident answer from it without extra work. Two pages can rank next to each other in …
A technical SEO audit evaluates every part of a website’s technical foundation that determines whether search engines, and increasingly AI systems, can find a site, understand it, and trust it enough to rank or cite it. That covers crawlability, indexation, site structure, page performance, and structured data. An audit run by an experienced technical SEO and one generated from a …
Google spent the last year moving AI Max for Search from an opt-in beta to the default state for a specific slice of Search campaigns. Standard, keyword-based Search campaigns (the setup most advertisers run) aren’t being force-migrated. What’s changing applies specifically to Search campaigns already using two legacy settings: campaign-level Broad Match and Automatically Created Assets (ACA). In April 2026, Brandon …
Structured data is a way of labeling information on your website so that search engines don’t have to guess what it means. On its own, a date on a page is just text. But if it’s labeled properly in the underlying code, it becomes the date of an event or publication that search engines can understand. For most of the …
“We’ll keep prospecting separate from remarketing, give every interest its own ad set, build another campaign for testing, and add a few exclusions so Meta doesn’t waste money.” This is an easy trap. That logic worked a couple years ago, but in 2026 it leaves campaigns competing for too little budget and ad sets learning from too little data. The …
If you run Local Services Ads, mark October 1, 2026 on your calendar. Google is redefining what counts as a “lead,” and the new definition will show up directly on your invoice. Google emailed some LSA advertisers last week, from the Local Services Ads Team, to say that starting October 1, missed calls during business hours will be billed as …
Updated August 2026 The short answer No. AI content is not inherently bad for SEO. Google does not penalize a page simply because a machine helped write it. However, the full answer is that Google penalizes thin, duplicative, unreviewed content produced at volume to capture search traffic. AI has made producing exactly that kind of content exceedingly accessible to make. …
With smart bidding and Performance Max doing most of the driving, it’s common to set a budget at the beginning of the month and let Google decide when to push and when to pull. Both are automation: You hand the platform a target and a budget, and it decides which auctions to enter and what to pay. Generally, the algorithm …
If you haven’t already heard, Google is making a major change to the Local Services Ads (LSAs) platform that’s been reported widely across the search and tech press. In this post, we’ll tell you all the details that matter for Google advertisers and give our take on how this change is going to affect our clients and advertisers as a …
