Google spent the last year moving AI Max for Search from an opt-in beta to the default state for a specific slice of Search campaigns. Standard, keyword-based Search campaigns (the setup most advertisers run) aren’t being force-migrated. What’s changing applies specifically to Search campaigns already using two legacy settings: campaign-level Broad Match and Automatically Created Assets (ACA). In April 2026, Brandon …
Structured data is a way of labeling information on your website so that search engines don’t have to guess what it means. On its own, a date on a page is just text. But if it’s labeled properly in the underlying code, it becomes the date of an event or publication that search engines can understand. For most of the …
“We’ll keep prospecting separate from remarketing, give every interest its own ad set, build another campaign for testing, and add a few exclusions so Meta doesn’t waste money.” This is an easy trap. That logic worked a couple years ago, but in 2026 it leaves campaigns competing for too little budget and ad sets learning from too little data. The …
If you run Local Services Ads, mark October 1, 2026 on your calendar. Google is redefining what counts as a “lead,” and the new definition will show up directly on your invoice. Google emailed some LSA advertisers last week, from the Local Services Ads Team, to say that starting October 1, missed calls during business hours will be billed as …
Updated August 2026 The short answer No. AI content is not inherently bad for SEO. Google does not penalize a page simply because a machine helped write it. However, the full answer is that Google penalizes thin, duplicative, unreviewed content produced at volume to capture search traffic. AI has made producing exactly that kind of content exceedingly accessible to make. …
With smart bidding and Performance Max doing most of the driving, it’s common to set a budget at the beginning of the month and let Google decide when to push and when to pull. Both are automation: You hand the platform a target and a budget, and it decides which auctions to enter and what to pay. Generally, the algorithm …
If you haven’t already heard, Google is making a major change to the Local Services Ads (LSAs) platform that’s been reported widely across the search and tech press. In this post, we’ll tell you all the details that matter for Google advertisers and give our take on how this change is going to affect our clients and advertisers as a …
At the Personal Injury Lawyer Marketing & Management Association (PILMMA) Super Summit in May 2026, Razor Rank co-founder Andrew Orlander presented the following talk. Attendees learned how to feed their firms’ proprietary data into Google’s ad platform in order to “teach” Google’s AI which ad variants earn the most valuable clicks, resulting in more signed cases and fewer underqualified leads. …
In order to rank highly in organic search, law firm websites need most of the same optimizations that are standard in SEO: a complete and accurate Google Business Profile, deep and credible practice area content, authoritative backlinks, strong client reviews, and a fast, clean technical foundation. Firms that manage these factors already have a leg up on many of their …
In April 2026, Google made the announcement that Dynamic Search Ads were on the way out. Starting in September, DSA campaigns, along with automatically created assets and the campaign-level broad match setting, would be automatically upgraded to AI Max, Google’s bundle of AI features for Search. PPC experts and practitioners immediately started recommending urgent action. The message was firm and …
