A personal injury firm we work with had been running Google Ads for about a year. They were getting calls at a pretty high volume, the phone was ringing all day, and they were very happy with the pace, but only about one in twenty of those calls became a signed case. You can probably guess what questions our client …
If you’re kicking off new SEO and paid media strategies at the same time, you’re going to end up with at least two audits, two sets of recommendations, and two teams who are oblivious to each other’s priorities or think theirs should be tackled first. We’ve written elsewhere about how to prioritize the findings inside a technical SEO audit, but …
Generating content has never been easier than it is today, thanks largely to the proliferation of AI tools. Anyone can produce a thousand words on almost any topic in under a minute, and a lot of sites do just that on a regular basis. Everyone who spends time online knows this by now. What a lot of content producers don’t …
AI Overviews summarize an answer to a user’s search query instead of listing links, which changes what gets a web page cited. Ranking well is no longer enough on its own; the page also has to be built so a model can extract a confident answer from it without extra work. Two pages can rank next to each other in …
A technical SEO audit evaluates every part of a website’s technical foundation that determines whether search engines, and increasingly AI systems, can find a site, understand it, and trust it enough to rank or cite it. That covers crawlability, indexation, site structure, page performance, and structured data. An audit run by an experienced technical SEO and one generated from a …
Google spent the last year moving AI Max for Search from an opt-in beta to the default state for a specific slice of Search campaigns. Standard, keyword-based Search campaigns (the setup most advertisers run) aren’t being force-migrated. What’s changing applies specifically to Search campaigns already using two legacy settings: campaign-level Broad Match and Automatically Created Assets (ACA). In April 2026, Brandon …
Structured data is a way of labeling information on your website so that search engines don’t have to guess what it means. On its own, a date on a page is just text. But if it’s labeled properly in the underlying code, it becomes the date of an event or publication that search engines can understand. For most of the …
“We’ll keep prospecting separate from remarketing, give every interest its own ad set, build another campaign for testing, and add a few exclusions so Meta doesn’t waste money.” This is an easy trap. That logic worked a couple years ago, but in 2026 it leaves campaigns competing for too little budget and ad sets learning from too little data. The …
If you run Local Services Ads, mark October 1, 2026 on your calendar. Google is redefining what counts as a “lead,” and the new definition will show up directly on your invoice. Google emailed some LSA advertisers last week, from the Local Services Ads Team, to say that starting October 1, missed calls during business hours will be billed as …
Updated August 2026 The short answer No. AI content is not inherently bad for SEO. Google does not penalize a page simply because a machine helped write it. However, the full answer is that Google penalizes thin, duplicative, unreviewed content produced at volume to capture search traffic. AI has made producing exactly that kind of content exceedingly accessible to make. …
