If you run Local Services Ads, mark October 1, 2026 on your calendar. Google is redefining what counts as a “lead,” and the new definition will show up directly on your invoice. Google emailed some LSA advertisers last week, from the Local Services Ads Team, to say that starting October 1, missed calls during business hours will be billed as …
With smart bidding and Performance Max doing most of the driving, it’s common to set a budget at the beginning of the month and let Google decide when to push and when to pull. Both are automation: You hand the platform a target and a budget, and it decides which auctions to enter and what to pay. Generally, the algorithm …
If you haven’t already heard, Google is making a major change to the Local Services Ads (LSAs) platform that’s been reported widely across the search and tech press. In this post, we’ll tell you all the details that matter for Google advertisers and give our take on how this change is going to affect our clients and advertisers as a …
At the Personal Injury Lawyer Marketing & Management Association (PILMMA) Super Summit in May 2026, Razor Rank co-founder Andrew Orlander presented the following talk. Attendees learned how to feed their firms’ proprietary data into Google’s ad platform in order to “teach” Google’s AI which ad variants earn the most valuable clicks, resulting in more signed cases and fewer underqualified leads. …
In April 2026, Google made the announcement that Dynamic Search Ads were on the way out. Starting in September, DSA campaigns, along with automatically created assets and the campaign-level broad match setting, would be automatically upgraded to AI Max, Google’s bundle of AI features for Search. PPC experts and practitioners immediately started recommending urgent action. The message was firm and …
Transcript Hi, this is Erik from Razor Rank and we’re here to talk about your PPC campaigns. Actually, I’m here to ask a question… Do your PPC campaigns scale? What I mean by that is, if you were to spend 10 times more next month than you spent this month, would you get 10 times as many signed cases? Probably …
PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed cases? That is the Conversion …
PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, “word targeting” and I’m using …
PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …
Updated by Christian Erickson for Google Ads best practices in August 2026 One question to think about: Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices this way, but poor relevance can make you pay more for traffic, qualify for fewer auctions, and convert fewer of the clicks …
