The PPC “Conversion Disconnect”

PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed cases? That is the Conversion …

Word Targeting is Dying – Is Your Google PPC Campaign Keeping Up?

PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, “word targeting” and I’m using …

Why Lawyers Can’t Get Truck Accident Cases from PPC Advertising

PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …

Quality Score – How Advertisers Waste 50% of their PPC Budget Every Month

PPC Expert Series – Quality Score One question to think about… Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices in this way, but the truth is, you may be paying “retail” prices without realizing it. You should understand Google wants to deliver quality with every search, whether …