Quality Score: How Advertisers Waste 50% of their PPC Budget Every Month
Updated by Christian Erickson for Google Ads best practices in August 2026 One question to think about: Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices this way, but poor relevance can make you pay more for traffic, qualify for fewer auctions, and convert fewer of the clicks …
