Google PPC Resources

PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …

Updated by Christian Erickson for Google Ads best practices in August 2026 One question to think about: Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices this way, but poor relevance can make you pay more for traffic, qualify for fewer auctions, and convert fewer of the clicks …