Transcript Hi, this is Erik from Razor Rank and we’re here to talk about your PPC campaigns. Actually, I’m here to ask a question… Do your PPC campaigns scale? What I mean by that is, if you were to spend 10 times more next month than you spent this month, would you get 10 times as many signed cases? Probably …
PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed cases? That is the Conversion …
PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, “word targeting” and I’m using …
PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually found that a well-oiled car …
PPC Expert Series – Quality Score One question to think about… Are you paying wholesale, or are you paying retail in your Google PPC campaigns? Advertisers don’t usually think about PPC prices in this way, but the truth is, you may be paying “retail” prices without realizing it. You should understand Google wants to deliver quality with every search, whether …
