Originally the client's site was one, long, single landing page. We held initial creative meetings with leadership so that we could fully understand their business, their goals, the inner workings of their value proposition, and how they helped their clients expand their franchise businesses.
We were also tasked with deciding how to utilize best practices for SEO. We interviewed the clients, created a content strategy, and wrote all their content. In addition we set up goal tracking and analytics to ensure we could measure success all along the way.