Overview

Pinnacle is a full-service franchise development firm with more than 40 years of combined experience. Their team wanted help creating a new website, showcasing their current franchises and stories of their successes in a clean, contemporary, easy to understand website that inspired confidence and helped to convert prospects into new clients.
Pinnacle Franchise Development
Pinnacle Franchise Development

Our Approach

Originally the client's site was one, long, single landing page. We held initial creative meetings with leadership so that we could fully understand their business, their goals, the inner workings of their value proposition, and how they helped their clients expand their franchise businesses.

We were also tasked with deciding how to utilize best practices for SEO. We interviewed the clients, created a content strategy, and wrote all their content. In addition we set up goal tracking and analytics to ensure we could measure success all along the way.
Great relationship throughout the process. Being able to collaborate with a client that is creative made the communication and the design process a breeze, bringing the client's goals and visions to full fruition.
Paul B.
Design Team
Mobile device showing website
Image

Services Provided

UI/UX Design This client started with only starting a single landing page as their website. We expanded that into a full website using UI/UX best practices to create a simple, elegant user experience.
Graphic Design The only established element for this website was a 'peak' in their logo, representing the "Pinnacle" of a mountain. This led our design team to use a nice approach for introducing the illustration element of mountains in the background sections throughout the site, further establishing a cohesive look and feel and consistent branding for the site.
SEO Our team wrote all the content for this site from scratch. Through a series of collaborative meetings with the client we were able to understand their value proposition and create a formal content strategy. We wrote all content and were able to generate fabulous keyword rankings for many KW phrases important to the client's business goals.