Project Overview
Botanic Choice reached out to us after noticing extreme organic traffic drop-off with no clear explanation of why this happened. Our team identified and resolved deep technical flaws on their existing site and then assisted in keyword expansion, new content generation, conversion rate optimization along with additional SEO optimization projects. Our team worked collaboratively with Botanic Choice’s marketing, writing and development teams to continuously optimize and overhaul their site through the course of the engagement.
The Results
Razor Rank was able to quickly identify and fix a technical flaw that was causing massive duplicate content issues for the primary domain. Once fixed this immediately restored traffic to pre-drop off levels. After that, the team was able to focus on optimization and expansion which allowed the site to grow to new heights in terms of organic sessions, users, conversion rate, and revenue.
Technical SEO Issues
Our team identified multiple sub-domains indexed by Google that were causing massive duplicate content issues, resulting significant dilution of SEO value across the site. Razor Rank assisted the Botanic Choice team in getting these de-indexed and removing the duplicate content penalties. In addition Razor Rank noted a lot of on-site page structure issues that prevented optimization and assisted Botanic with page structure redesign recommendations.
Keyword and Content Expansion
Focusing initially on adding optimized keyword-driven content to product categories, Botanic saw immediate growth in a number of important products silos. This was followed up with longer exact match query based content that captured common User-asked questions and gave top product recommendations which helped boost product categories in addition to answering more top-of-the-funnel related questions.
Organic Search Revenue
Insights
Analytics
There's nothing more fun that checking in with Google Analytics and watching your stats go up! In the image below, you can see that our efforts are paying off. A review of organic traffic only, for the current month as compared with the same time period as the year prior, Razor Rank was able to help Botanic achieve a 119.07% increase in Sessions, 122.17% increase in New Users, and a whopping 68.73% increase in revenue.
