Generating content has never been easier than it is today, thanks largely to the proliferation of AI tools. Anyone can produce a thousand words on almost any topic in under a minute, and a lot of sites do just that on a regular basis. Everyone who spends time online knows this by now. What a lot of content producers don’t …
AI Overviews summarize an answer to a user’s search query instead of listing links, which changes what gets a web page cited. Ranking well is no longer enough on its own; the page also has to be built so a model can extract a confident answer from it without extra work. Two pages can rank next to each other in …
A technical SEO audit evaluates every part of a website’s technical foundation that determines whether search engines, and increasingly AI systems, can find a site, understand it, and trust it enough to rank or cite it. That covers crawlability, indexation, site structure, page performance, and structured data. An audit run by an experienced technical SEO and one generated from a …
Structured data is a way of labeling information on your website so that search engines don’t have to guess what it means. On its own, a date on a page is just text. But if it’s labeled properly in the underlying code, it becomes the date of an event or publication that search engines can understand. For most of the …
Updated August 2026 The short answer No. AI content is not inherently bad for SEO. Google does not penalize a page simply because a machine helped write it. However, the full answer is that Google penalizes thin, duplicative, unreviewed content produced at volume to capture search traffic. AI has made producing exactly that kind of content exceedingly accessible to make. …
In order to rank highly in organic search, law firm websites need most of the same optimizations that are standard in SEO: a complete and accurate Google Business Profile, deep and credible practice area content, authoritative backlinks, strong client reviews, and a fast, clean technical foundation. Firms that manage these factors already have a leg up on many of their …
If your business runs on Cloudflare, there’s a chance your website has gone dark in AI-powered search tools like ChatGPT, Claude, Perplexity, and, to some extent, Google’s AI Overviews. This is because of recent changes made by Cloudflare, and if you’re not aware of what’s happened, you might be in need of an audit. This is an incredibly common problem …
Google Analytics 4 is the next generation of Google’s measurement solution platform, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly recommend you make the switch to GA4 as soon as possible. Google Analytics is an essential tool for businesses looking to understand their website traffic and user behavior. With the recent …
Improve Shopify Page Load Speed In the fast paced, ever evolving world we live in today, it is a necessity to have a fast web site. The world has gone global and so have its websites, making it more important than ever to have a site that loads quickly and effectively across the globe. And that’s where it starts to …
