Using AI-Generated Content – The Risks and Rewards of Using AI Content on Your Website

Updated August 2026 The short answer No. AI content is not inherently bad for SEO. Google does not penalize a page simply because a machine helped write it. However, the full answer is that Google penalizes thin, duplicative, unreviewed content produced at volume to capture search traffic. AI has made producing exactly that kind of content exceedingly accessible to make. …

12 Critical Law Firm Ranking Factors in 2026

In order to rank highly in organic search, law firm websites need most of the same optimizations that are standard in SEO: a complete and accurate Google Business Profile, deep and credible practice area content, authoritative backlinks, strong client reviews, and a fast, clean technical foundation. Firms that manage these factors already have a leg up on many of their …

Is Cloudflare “Accidentally” Hiding Your Website from AI Search?

If your business runs on Cloudflare, there’s a chance your website has gone dark in AI-powered search tools like ChatGPT, Claude, Perplexity, and, to some extent, Google’s AI Overviews. This is because of recent changes made by Cloudflare, and if you’re not aware of what’s happened, you might be in need of an audit. This is an incredibly common problem …

Now Is the Time to Migrate to GA4: Here’s Why

Google Analytics 4 is the next generation of Google’s measurement solution platform, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly recommend you make the switch to GA4 as soon as possible. Google Analytics is an essential tool for businesses looking to understand their website traffic and user behavior. With the recent …

How to Improve Page Load Speed on Shopify

Improve Shopify Page Load Speed In the fast paced, ever evolving world we live in today, it is a necessity to have a fast web site. The world has gone global and so have its websites, making it more important than ever to have a site that loads quickly and effectively across the globe. And that’s where it starts to …

Homepage Markup – Structured Data with JSON-LD

Structured Data on the Homepage For professionals such as attorneys, plastic surgeons, medical doctors, dentists and other professionals, having Google’s preferred markup on your homepage will help provide search engine algorithms important information about your practice. This information includes items such as the location of your office, information for offices with multiple locations, preferred logo and other important details about the organization to be …