Custom SEO Services & Audits to Grow Your Company Online
Razor Rank will provide a comprehensive SEO Audit and an SEO Roadmap to follow to achieve high visibility in organic search. Let our experts identify issues and provide a step-by-step strategy to help your site reach its full potential. Call today for a proposal.
SEO Services
Improving your website’s online visibility in organic searches takes more than a one-size-fits-all approach.
Razor Rank provides comprehensive search engine optimization (SEO) website audit services to determine what is working—and overhaul what is not. Once our experts evaluate your site and identify issues, they create a step-by-step SEO strategy to elevate your online presence, improve organic performance, and reach a broader audience.
Our commitment to your success doesn’t end with your SEO audit. We provide a custom roadmap to increase traffic and convert it into revenue. This includes site optimization, high-quality content creation and optimization, and ongoing site management and tracking to keep you informed about your progress and results.
SEO Audit Checklist
When performing a technical site audit, there are a large number of items that should be checked and a determination made as to whether best practices are being followed. It’s one thing to do a technical audit, but the most important part of the audit is not the issue identification, it’s the issue resolution. Below is a partial list of items that should be evaluated during a technical SEO audit.
URL Structures
Crawling And Indexing
Canonicalization
Internal Link Evaluation
XML Sitemap Evaluation
Search Engine Crawling
Robots.txt
301 and 302 Redirects
404 Errors
Internal Server Errors
Appearance of Site Within SERPs
Knowledge Graph
Structured Data (Markup)
Pagination Markup
Organization Markup
Review Markup
Video Markup
Breadcrumbs Markup
Other Pertinent Markup
Content Evaluation
Website Taxonomy Evaluation
Page Architecture
Meta Element Optimization
On Page Optimization Elements
Keyword Evaluation and Expansion
Duplicate Content
Content Optimization and Development
Targeted Priority Landing Page Optimization
New Landing Page Recommendations
Blog Strategy
FAQ Resource Strategy
Analytics Evaluation
Goal Tracking Evaluation
Proper Tagging
Appropriate Filtering Within Analytics
Social Media Integration
Page Load Speed
Accessibility
Sub-Domain Evaluation
Backlink Evaluation
Mobile Friendliness
cc-TLD Mapping
International SEO
5 Stars
Top SEO Agency
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3 Key Components Of An SEO Website Audit
SEO is not just a bonus for most companies – it’s a critical aspect of their business. It’s the marketing channel that generates the lowest costs per acquisition. If you’re not paying attention to your website’s organization and performance, you’re missing out on a competitive edge in SEO and the inbound traffic your site could attract.
Although hundreds of items can be evaluated in an SEO website audit, three high-level categories should be considered when evaluating a site and determining the SEO strategy and direction to make it more competitive in organic search: technical SEO audit, content audit, and backlink audit.
1. Technical SEO Audit
A technical SEO audit is the first step in building a solid SEO strategy. It determines whether your website is designed to rank high in user search results, primarily based on Google’s best practices.
When a user performs a Google search, Google wants to return the most valuable results. But how are these results determined? Generally, the top result is the webpage with the most useful and relevant information on the search topic. But what if two pages contain equally good content? This is where technical SEO makes a difference.
Google uses over 200 factors to score your webpage. If your site does not comply with technical SEO best practices but your competitors do, their web pages will rank ahead of yours. Because only 10 search engine results pages (SERPs) appear on page one, your site must be technically sound to outpace your competitors.
We like to think of the technical items of the site audit as the ‘shoelaces’ of the project. If technical items are out of compliance, the site can’t run at its potential with its shoelaces untied. For complex eCommerce sites, lacing up the shoelaces is typically enough to result in massive improvements in SEO results. You can expect rankings, product visibility, impressions, SERPs, traffic, and revenue to increase dramatically.
Here are some ways we improve technical SEO to ensure your essential pages are easily accessible and simple to navigate.
Page Speed Optimization
Nearly half of users won’t wait more than two seconds for a website to load. We keep your files as light as possible and properly compress images to decrease the time web pages load and display content—always without sacrificing the function or quality of your website.
Mobile Optimization
Nearly 60 % of web traffic happens on tablets and smartphones, and up to 70% of users open emails on mobile devices. Adapting and customizing your website content for these platforms is essential if you don’t want to lose visitors. We optimize your site to function optimally on all devices, delivering a superior user experience every time.
Internal Link Structure
Schema refers to the elements embedded in your website’s code that “talk” to search engines and help them understand the intent and meaning of your content. Adding schema markup allows Google to determine whether your site is relevant for specific keywords and rank it accordingly, matching your product or service with the right audience.
XML Sitemap Creation
An Extensible Markup Language (XML) sitemap is a file that lists all of a website’s essential pages and posts. It allows Google and other search engines to crawl the site quickly and easily and properly index it.
We review your site to determine which URLs are relevant and create the sitemap that includes those high-value pages.
Canonical Tags
It’s common for business sites to contain multiple pages with similar information. But there is a way to encourage Google to differentiate the best URLs from duplicate pages using canonical tags. These HTML code snippets identify which version of similar pages is best—instead of letting Google make that call.
Error Resolution
Users often leave a website if they encounter broken links, a confusing site structure, or sluggish loading time. We resolve these technical glitches to ensure your site is efficient and user-friendly, increasing the time visitors spend exploring and engaging with your content.
Server Optimization
Your server also plays a critical role in how your website functions. Its performance determines the quality and speed of your site. An overloaded server can increase page loading time, disrupt critical applications, and negatively impact conversion rates. Server optimization services correct these issues to keep your site operating smoothly.
This is just an overview of the areas we address in a technical SEO audit. Schedule a call with Razor Rank to learn about other ways a technical SEO audit can improve your site.
2. Content Audit
The quality of your website content matters now more than ever. Google prioritizes crawling based on high-value, user-centric content. Outdated information, poor-performing posts, and AI-generated content can all hurt your Google ranking.
In fact, the content audit is often the most critical aspect of a technical website audit. You can have a highly SEO-compliant website with blazing page load speed, perfectly configured canonical tags, etc.. Still, you’ve missed the mark if your content strategy is poorly conceived and executed.
Your website needs a formal content strategy to attract visitors interested in your products and services. During your content audit, Razor Rank inventories and analyzes your website assets to identify content that needs to be created, updated, or removed.
Next, we upgrade your content to build authority and improve your rankings in three main ways.
Keyword Strategy
Keywords are the terms included in your online content that you want to improve your ranking for. We perform keyword analysis to determine what users search for and optimize your content around those important words and phrases.
A successful keyword strategy is more complex than including the most obvious keywords in your content. It’s also about ranking for words and phrases that satisfy the user’s need but may not be as competitive. That’s where the strategy part comes in.
Content Strategy
Once we have our keywords, our content team uses these to develop topics that reflect your business goals and offer high search traffic potential. From there, we create original, high-quality, search-based landing pages, product pages, and blog posts to drive traffic to your site.
On-Page SEO Optimization
All content is optimized to help readers and search engines understand what they are about. Every web page and blog post is organized to improve the reader’s experience and drive traffic to and throughout your website. The strategic use of keywords, page titles, URLs, meta tags, and other SEO elements improves credibility, search rankings, brand awareness, and conversions.
3. Backlink Audit
Backlinks, or inbound links, are links on other websites that link to a page on your website. They are a powerful tool for driving traffic to your site and showing that your website has value for third parties. When it comes to link-building strategies, quality supersedes quantity.
If your website has hundreds of backlinks, those links may provide powerful SEO value, giving your site high domain authority. Yet, if your website has many low-quality backlinks, Google’s algorithm can identify these and demote the site in rankings.
In the below example, a mattress retailer cleared the technical audit. We resolved all issues, including content, but the rankings were unimpressive. You can see the red on the left, with keyword rankings on pages 5-10 of SERPs. The backlink audit revealed thousands of toxic backlinks pointing at the site. Once they were removed, the rankings sharply increased, and almost all keywords popped onto the first and second pages of Google SERPs!
What Tools Can Be Used for a Technical Website Audit?
There are many SEO tools that can help you with your site audit, these are just a few:
SEMRUSH
Semrush is an online visibility management and content marketing SaaS platform.
Screaming Frog
The Screaming Frog SEO tool is a website crawler that helps us improve onsite SEO by extracting data & auditing for common SEO issues
Google Search Console
Google Search Console tools and reports help us measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
Spyfu
Much like SEM Rush, Spyfu is another great tool that helps us correlate competitor data for SEO and PPC, as well as keyword research tools.
Technical Site Error Fixing Is Not ‘SEO Strategy’
Many companies subscribe to technical error-checking dashboards and monitor issues like duplicate H1 tags, 404 errors, broken links, and a litany of bugs they must fix. And yes, this is a great practice. Keeping your site healthy is critical to staying competitive in organic search. But fixing technical errors is not an ‘SEO strategy.’
SEO strategy starts after the bugs are fixed. Upgrading your content, developing a title strategy, tactical internal linking, and link-building are just some of the tools that contribute to a website’s long-term success in organic search.
Proven Process, Successful Growth
Razor Rank is known for excellence in Technical SEO and is a trusted resource for companies big and small. If you need results, we’re the gold standard in SEO for various industries. Call us today to learn more about professional SEO services and how they can boost conversion rates and transform your business.
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