PPC Remarketing Campaign Services
PPC remarketing is a dynamic tool for re-engaging both potential and existing customers. At Razor Rank, our approach includes re-targeting new leads and remarketing to customers after their initial purchase, driving ongoing engagement and maximizing lifetime value. We help you connect with high-value prospects and current clients through customized, omnichannel strategies that increase conversions and grow your marketing ROI.
Drive Conversions With a Top-Rated PPC Remarketing Agency
Razor Rank is a Google Premier Partner PPC Agency, rated among the top 3% of all PPC management companies. As a leading PPC management agency, we know the paid search advertising landscape and have helped clients throughout the U.S. maximize clicks, conversions, and ROI with our advanced PPC remarketing methods.
We can help you launch remarketing campaigns on Google Display Network, Facebook, YouTube, LinkedIn, and anywhere your potential clients are spending time on the web.
Remarketing on Different Platforms
Razor Rank leverages a range of platforms, including Google Ads, Bing Ads, LinkedIn, and Meta, to reach your ideal audience. Our team installs and manages tracking pixels to gather rich data insights and utilizes CRM data to enhance targeting precision. We manage campaigns across:
- Google: Search, Shopping, Display Network, Dynamic Remarketing, Discover, Search Partners, YouTube, and Gmail
- Bing: Search, Shop, Microsoft Audience Network, Outlook, Microsoft 365
- LinkedIn: Custom campaigns tailored to professional audiences
- Meta: Facebook and Instagram ads with advanced audience segmentation
- Other Channels: Omnichannel opportunities on CTV, Reddit, Quora, and more
This multi-platform approach allows us to connect with prospects wherever they are online.
Why Invest in PPC Remarketing Services?
Razor Rank’s proven remarketing strategies are customized to meet your campaign’s unique goals and continuously refined to maximize ROI. As a top PPC remarketing agency, we deliver game-changing benefits to our clients:
Reach customers on multiple platforms
PPC remarketing ads “follow” web users from platform to platform, reaching them where they are most likely to engage
Increase brand awareness
When people see your ads several times across multiple platforms, your name and brand begin to sink in. Even if they don’t buy today, they are more likely to recognize your name, trademark, and other marketing assets when they see them in the future.
Personalize your advertising
Well-designed PPC remarketing campaigns personalize ads to match previous engagement actions, allowing users to seamlessly continue their journey with your brand.
Achieve cost-effective results
People who have already engaged with your brand are more likely to convert than those who are seeing it for the first time. Targeted ad campaigns that use remarketing can increase conversions and lower cost per acquisition.
Remarketing vs. Retargeting vs. Prospecting
Razor Rank offers expert services in remarketing, retargeting, and prospecting to help you reach your audience at every stage of the customer journey. It’s worth noting that the term “remarketing” is often used interchangeably with “retargeting” in today’s marketing landscape.
PPC Remarketing
Remarketing involves re-engaging customers after their purchase, utilizing channels such as email or paid ads. Since Razor Rank has access to customer data from past purchases, we can directly reach out or add them to specific ad lists. This approach nurtures long-term relationships and strengthens customer loyalty.
PPC Retargeting
Retargeting focuses on users who visited your site and showed interest but didn’t convert. Unlike remarketing, retargeting doesn’t rely on customer information; instead, it uses tracking pixels. For example, a visitor might browse a product, leave the site, and then encounter ads for that product through Google Ads or other platforms. These ads bring them back, increasing the chances of conversion.
PPC Prospecting
Prospecting targets potential customers who haven’t yet visited your site but have demonstrated relevant behaviors elsewhere. By identifying users who might be interested in your offerings, we can reach them with ads that encourage a visit to your site. This can drive direct conversions or add them to your remarketing pool, depending on their interactions.
Types of Remarketing Campaigns We Offer
Our PPC agency can help you with any type of remarketing campaign, including:
- Standard remarketing: This approach serves ads to all site visitors, whether or not they converted. By showing targeted ads as they browse other sites, Razor Rank keeps your brand top-of-mind, fostering familiarity and recognition.
- Dynamic remarketing: Customized ads display specific products or services viewed by users on your site. For instance, if a user browses jeans, they will see ads featuring those jeans, creating a personalized experience that encourages return visits.
- Remarketing lists for search ads (RLSA): Allows you to tailor your search campaign based on a user’s browsing history and whether or not they have visited your website in the past.
Our ad management experts can help you choose the remarketing strategy that will advance your online marketing goals and deliver the highest ROI.
The Razor Rank Approach to PPC Marketing
Razor Rank is the PPC agency that large, mid-sized, and small businesses turn to when they want to transform their online presence and dramatically increase engagement, website visits, clicks, conversions, and ROI.
We Get to Know Our Clients
We work closely with our clients to gain a nuanced understanding of their industry, competitors, and online advertising goals. We will tailor a PPC remarketing strategy uniquely suited to your business, your industry, and your customers.
We Utilize Powerful Tech
We harness the power of advanced PPC remarketing tools and the entire suite of services we have access to as a Google Premier Partner PPC agency. Our tech stack not only gives us valuable information on user behaviors and emerging keywords, but also allows us to tell if a competitor is doing PPC remarketing and evaluate what has and hasn’t worked for their campaigns.
We Move the Dial on Revenue
We never forget that bottom-line results are what matters at the end of the day. We have achieved dramatic results for clients, including hundreds of thousands of clicks, tens of thousands in monthly revenue, and dramatic leaps in brand visibility.
Creative Ways We Use PPC Remarketing
Razor Rank employs innovative techniques to maximize engagement and conversions, including:
- Product-Specific Ads: Highlight products or pages users previously viewed.
- Secondary View Ad Copy: Remind users of their interest with messages like “Good to see you again.”
- Returning Customer Offers: Encourage repeat business with targeted offers.
- Lost Customer Offers: Re-engage users with messages like “We miss you.”
- Cross-Selling: Showcase related products (e.g., after a mattress purchase, show comforters).
- Turnover Prevention: Retain customers by advertising around typical turnover intervals.
- Customize Ads Based on Previous Actions: Serve ads tailored to specific browsing behaviors, such as showing customers the jeans they browsed earlier.
How Razor Rank Solves Key Remarketing Challenges
Challenge: Managing Remarketing Audiences Across Platforms
Each platform requires a tailored approach, but synchronizing data can be complex. Razor Rank simplifies this by leveraging insights from one platform to inform another. For example, Facebook data can be used to refine targeting on Google, maximizing your campaign’s effectiveness across channels.
Challenge: Leveraging Platform Strengths
Different platforms excel at different points in the user journey. For instance, Facebook can repeatedly reach users as they scroll, while Google tends to engage users during search intent moments. By combining remarketing lists, Razor Rank taps into each platform’s strengths to create a cohesive, omnipresent experience for your audience.
Challenge: Measuring Remarketing Results
Razor Rank provides clear, detailed, data-driven insights that show if your remarketing efforts are working or not. We use this information to optimize our strategies and deliver the strong, favorable results you’re looking for.
Case Study:
Streamlining Conversions for a Global Manufacturer
Razor Rank developed a successful recruiting campaign for a global manufacturer, reducing the “Days to a Key Event” by an average of 16% and reducing “Touchpoints to a Key Event” by 11%. In simple terms, this means our targeted remarketing ads reduced the time and number of exposures needed to drive conversions, whether a lead submission, purchase, or call.
What Do Our PPC Remarketing Services Include?
Razor Rank offers a comprehensive suite of remarketing services:
- Dedicated Account Manager: You’ll have a single point of contact focused on understanding and growing your business.
- Content and Other Strategy Development: Based on our analysis, we develop a customized SEO strategy tailored to your firm’s goals and target audience. This includes a solid content strategy, on-page optimization, and a link-building plan.
- Implementation: Our team of SEO experts, developers, and writers gets to work executing the SEO strategy with precision. During this stage, we will be optimizing both the technical and on-page elements, creating high-quality content, and building authoritative backlinks.
- Monitoring and Reporting: We continuously monitor the performance of your SEO campaigns, providing regular reports and insights. This helps us make data-driven decisions and adjust strategies to maximize results.
- Continuous Optimization: SEO is an ongoing process. We continuously optimize your website and campaigns to ensure sustained success and improved ROI.
PPC Synergy: Aligning Ads, Landing Pages, and User Experience
You can’t afford to have a weak link in your online marketing campaign. The best remarketing tools in the world will not help you if your web visitors click through to irrelevant landing pages, uninspired content, and a clunky interface.
Our elite PPC services help clients extract the maximum value from every single click by fine-tuning landing pages to match user intent and by placing compelling content and eye-catching design in front of return visitors. You won’t have to hire different companies to handle all of these aspects of your online marketing campaigns—you can get them all under one roof with Razor Rank.
Work With a Top PPC Remarketing Agency That Knows How to Get Results
How can PPC remarketing boost your online advertising? Learn more by speaking with one of PPC and Google AdWords management experts today. We can’t wait to help you take your digital marketing services to the next level. Contact Us to get started!
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