Increase Sales With an Expert PPC Management Company
Are you tired of overspending on pay-per-click advertising without getting the results you expect? Razor Rank can help you target qualified visitors, increase traffic, and boost sales with PPC advertising. We are the PPC company that top brands and emerging businesses alike turn to when they need more clicks, conversions and revenue at a lower cost.
Call us today to learn how we can take your PPC campaign management to the next level.
PPC Campaign Management That Drives Your Sales
PPC advertising allows you to pay for coveted top positions on search results pages while generating immediate clicks, conversions and other desirable user actions.
A finely calibrated PPC campaign will get you to the top faster and help you stay there longer, while placing compelling ad copy and design in front of the most qualified prospects.
Razor Rank uses advanced PPC management tools to target your audience based on their location, interests, web browsing history and other attributes—while ensuring your message gets in front of the right people at the right time.
A well-managed PPC ad campaign not only delivers instant traffic but also allows you to test keywords, SEO strategies, and other elements of a successful online marketing strategy.
Our top-rated PPC agency is dedicated to helping you get the most out of every dollar you spend on your online advertising and targeted ad campaigns.
Are You Wasting Money on PPC Advertising?
Although pay-per-click ads are an excellent way to increase sales, it is very easy to throw your money away without proper PPC campaign management. Some of the most common ways web advertisers waste money on PPC ad campaigns include:
- Targeting the wrong audience: A successful campaign will develop specific personas most likely to respond to your PPC ad. Overlooking this important step will waste money by placing your ad in front of a general audience that may have no need for your product or service.
- Running ads at the wrong time: Are you targeting small business owners, young parents, college students? Some other group? You will be wasting money if you run your ads during a time of day when your target audience is not spending time on the web.
- Poor ad copy: When you spend money to get your ad in the top position, you want to make sure you make the absolute most of that precious real estate. Compelling ad copy and an eye-catching design encourage the people who see your ad to click through and receive your message.
Get the ROI You Deserve With Our PPC Services
Razor Rank’s paid search advertising experts have the experience you need to lower your costs and increase ROI. Our PPC services are designed to help clients avoid wasted ad spend through advanced audience research, the creation of compelling content and design, use of long-tail keywords and other proven methods. These strategies can significantly reduce costs-per-click while increasing conversions.
Call us if you’d like an audit of your existing campaign and see how you can increase sales and profits today!
What Is PPC Management?
You are likely aware of how important PPC ad campaigns are in the world of internet marketing, but you may not know what a dedicated PPC management company can do for you.
At Razor Rank, our PPC management practices are designed to build productive and lasting relationships. Your account manager will serve as a reliable point of contact for questions, concerns, troubleshooting and other communications regarding your PPC campaigns.
We scour data and analytics from advanced ad management tools to give our clients the edge they need to prevail in the competitive online advertising landscape.
We create compelling copy and eye-catching design elements that not only generate clicks, but also inspire your site visitors to stay put and take interest in what you have to say.
We do not apply a “cookie cutter” approach to PPC campaigns. Your dedicated PPC consultant will develop a personalized campaign suited to your unique needs and goals.
In the end, your PPC management agency needs to deliver bottom-line results. We do, which is one reason our customers keep returning, campaign after campaign.
Razor Rank’s PPC Management Process
Three factors that contribute to the success of our PPC management team are:
Auditing
We will review your ad structure, keyword performance, landing page relevance, and other elements of your campaign to figure out where it is lacking and how we can get it to the top.
Campaign setup and optimization
By setting clear goals and harnessing the full power of our suite of PPC optimization tools, we can help you set up a campaign that gives you an edge over the competition.
Regular reporting and adjustments
We will provide you with regular reports regarding the success of your campaign and constantly monitor its progress so we can adjust at a moment’s notice.
Google Premier Partner PPC Agency
When you work with Razor Rank, your online marketing challenges become our online marketing challenges. We will provide you with the same high level of service that has made us a Google Premier Partner PPC Agency rated among the top 3% of all PPC management agencies
We Never ‘Set It And Forget It’
The keywords that work today may lose their power over time. We keep up to date on market trends, user behavior, competitor actions and other factors so your keywords are always optimized for today’s PPC needs.
As your industry changes, so will the strategies for building the most effective paid search advertising campaign. We keep our fingers on the pulse of our clients’ industries and react swiftly when the landscape changes.
Razor Rank provides the hands-on management and transparency you deserve to make your PPC campaigns successful. If you have questions about a new campaign, or would like a review of an existing pay-per-click campaign, we’ll be happy to provide a review and recommendations on how to improve.
Google Ads
Reach customers at the exact time they are searching, and pay only when someone clicks your ad. Google Ads is the largest and most effective PPC platform available, accounting for two-thirds of all searches in the US. Use Google Ads to generate clicks to your website and calls to your business.
Bing Ads
Adding Bing Ads to your PPC campaign is a good move, considering Bing has 20% market share and can in many cases provide lower cost per click and lower cost per conversion than Google. Get the most you can from paid search and get started with Bing Ads.
Facebook Advertising
A well-designed Facebook Ad campaign can help you drive sales and leads, often at lower costs than Google Ads. Facebook is a powerful advertising platform that allows you to target audiences based on their interests and demographics. Facebook has over 1 billion active daily users and provides proven results for lead generation, brand awareness, clicks to your website and direct sales.
Remarketing
Retargeting, also known as PPC remarketing, follows visitors who have left your website and brings them back, reminding them of their previous intention to buy. Remarketing is a powerful tool when you consider that 98% of users don’t convert on the first visit. Use the power of retargeting to focus your ad spend on users you know already have some degree of interest and improve your ROI.
Shopping Ads
Google Shopping Ads stand out. They appear on top of search results, drive 76% of retail search ad spend and provide product information such as image, price, and merchant name. They have high conversion rates and reach shoppers who have already done research and are ready to buy.
PPC Audits
Razor Rank offers PPC audits for companies interested in finding out how their existing PPC campaigns are performing. Are you wondering if your ROI or cost per acquisition could be better? Whether you want a PPC management agency to handle all facets of your account or just want to aid your existing team in finding ways to improve, we can help.
Razor Rank’s PPC Management Services
Account/Campaign Set up
We set up campaigns with clear objectives, effective keywords, KPIs, audience targeting, creative copy and other elements that deliver effective and efficient results.
Ad Group Creation/Restructure
SA well-aligned ad group can help your PPC campaign achieve higher relevance, improve quality scores, and increase click-through rates by targeting specific keywords with tailored ads.
Keyword Research and Selection
In the competitive landscape of PPC advertising, advanced keyword research can prove a decisive edge in the quest for clicks and conversions.
Competitor Research
A closer look at your competitor’s PPC ad campaigns can help you benchmark performance, recognize trends and learn from their mistakes.
Analytics Set Up, Goal Tracking
A constant stream of data allows us to see how your PPC campaign aligns with your short- and long-term goals in real time, and make adjustments when necessary.
Conversion Tracking & Optimization
Our precise conversion tracking tools can give you valuable insights into calls, form submissions, sales and other customer actions. This data also helps us make adjustments at any point in the life of your PPC campaign.
Bid Management & Optimization
Through refining your audience, testing ad variations, creative use of keywords and other methods, we can help you optimize bids and get the most from your ad spend.
PPC Cost Management
We constantly refine our practices regarding budget pacing, ad schedules and keyword research to minimize CPA (cost per acquisition), increase conversions, and maximize ROI.
Call Tracking
Call tracking helps measure the effectiveness of your campaign while gaining insights into customer behavior, call times, call durations, types of inquiries, and other valuable data.
Custom Landing Page Creation
Drawing people to your landing page is only half the mission. We make sure landing pages work and convert by filling them with compelling language, high-quality design, and well-researched SEO keywords.
PPC Monitoring
Reliable PPC monitoring allows us to see how your campaigns are doing in real time and make adjustments to further enhance their effectiveness and your ROI.
Crystal Clear PPC Reporting
Razor Rank provides reporting on all campaigns in crystal clear, easy-to-understand monthly reports. Your account manager will meet with you every month to review the success of the campaigns and provide input and direction on how to continually optimize your campaigns to get maximum ROI.
Be Seen At The Top Of PPC Ads Without Over Spending
To effectively generate leads from your PPC campaign you need to be at the top of the pack, but the challenge is, “How do we do that without spending foolishly?”
Let our team evaluate your pay-per-click campaign and tell you how you can avoid bleeding money from your ad budget because it’s not set up properly. Razor Rank’s experience with Google Ads and PPC management can help you extract the maximum value from your paid advertising campaign and drive leads at lower costs.
Ask us about our Full-Circle Attribution system, which assigns the correct lead source for every intake your business receives and then increases the number of leads you generate through PPC while dramatically lowering your cost per lead.
Proven Process, Successful Growth
Razor Rank’s team has years of experience in PPC Management and is a trusted source of digital marketing services for companies big and small. If you need bigger results for less ad spend, we’re the best PPC company you can choose.
Call us 877-714-9751 or email us.
We’re friendly and here to help!
Client Testimonials
Is SEO More Important Than Pay-Per-Click (PPC) Advertising?
Good question. Organic search results provide lower costs per click and significantly higher ROI than PPC. Although SEO takes more time to build up, the benefits are significant once top rankings are achieved. The benefit of PPC is the speed of getting your site to the top of page one; the downside is that the costs per click can be high and difficult to maintain. Companies that use a combination of SEO and PPC can be highly successful marketers and gain the lion’s share of search traffic for the keywords and key phrases important to the company’s success. Make sure your SEO company is also a PPC agency and get the benefits of both services.
