A Great PPC Agency Makes a Difference
Our team will help you increase the number of clicks you get from your ad spend, lower your cost per click, and increase your ROI. Our PPC agency has the experience you need to help you implement and run effective PPC ad campaigns across multiple channels (Google Ads, Bing Ads, Meta, LinkedIn, etc.) so you can achieve sustainable growth for your business. And we love doing it!
PPC ads can also be placed on social media sites, like Facebook, Instagram, and LinkedIn, and can also be placed on websites through Display Advertising.
Razor Rank is a Google Premier Partner PPC Agency, rated among the top 3% of all PPC management agencies. Google Premiere Partners are recognized for extensive knowledge and proficiency in managing PPC campaigns and must manage a substantial portfolio of Google advertising campaigns to demonstrate consistent client growth.
Google Premiere Partners stay up to date with the latest tools and trends and have access to beta features before they are widely available, allowing your business to leverage cutting-edge strategies and technologies and give you a leg up on the competition. We’re obsessed with being the best, so you can achieve the best results from your PPC campaigns.
Dedicated Google support with direct access to Google representatives.
What Should You Expect from a Top PPC Agency?
What is PPC Advertising?
PPC Advertising, short for Pay Per Click advertising, is a digital marketing channel in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to have their ads appear at the top of Search Engine Results Pages, above the organic search listings, and allows businesses to generate clicks to their website almost immediately for specific keywords and phrases that drive sales for their businesses.
PPC ads can also be placed on social media sites, like Facebook, Instagram, and LinkedIn, and can also be placed on websites through Display Advertising.
Our PPC Process
- Step 1: Define performance goals & review past performance.
- Step 2: Review and implement goal tracking to ensure KPI's are being measured.
- Step 3: Keyword research and competitor analysis.
- Step 4: Create a custom Ad strategy and media plan taylored for your goals.
- Step 5: Design an effective bidding strategy that is backed by data.
- Step 6: Monity and report on results while constantly refining and improving strategy.
What are the Benefits of using PPC to Drive Sales for your Business?
Targeted Audience
PPC allows you to target your ads to reach targeted audiences with specific intent. Reach the right people at the right moment with advanced targeting.
Immediate Results
Unlike SEO (Search Engine Optimization), you can get immediate visibility, traffic, and conversions without waiting months for your SEO efforts to pay off.
measurable ROI
Unlike SEO (Search Engine Optimization), you can get immediate visibility, traffic, and conversions without waiting months for your SEO efforts to pay off.
Affordability
With PPC campaigns you can use detailed tracking and analytics to accurately measure your Return on Investment (ROI), so you know exactly what’s working.
Informative Insights
PPC works well with SEO and social media marketing. Insights from your PPC campaign can inform your SEO strategy and help your social media marketing.
Wider Audience
You can use PPC to expand your audience and reach users for particular keywords, even if you are not ranking organically for them yet.
Is PPC advertising better than SEO?
If your goal is to drive immediate traffic to your site and generate leads as soon as possible, PPC advertising is the way to go. PPC advertising is a great way to generate immediate revenue, while SEO is a strategy that can improve your web presence and help your site to rank for many, many keywords in the long run.
An essential difference between PPC and SEO is this: if you have a budget of $100 per day, and each click costs you $10, once you get 10 clicks, your website disappears from search results. If your website gets clicks from SEO, you can get all the clicks you can handle, 24 hours per day, every day of the year, and you never disappear from search results.
PPC has many advantages, and so does SEO. For this reason, a well-rounded campaign of SEO and Pay Per Click advertising provides an excellent, diversified digital marketing strategy.
Case Studies: What You Can Expect From a Top PPC Agency
We have excellent reviews because we produce measurable results and increase visibility in all digital marketing channels. Check out our case studies.
Cover All Your Needs with One Full Service Digital Marketing Agency
Using a single full service agency for digital marking leverages expertise, provides rapid scalability and is cost-effective.
- Google Ads
- Remarketing
- Display Advertising
- Microsoft Bing Ads
- Meta Ads - Formerly Facebook
- LinkedIn Advertising
- Ecommerce PPC Advertising
- Google Shopping Ads
- Google Local Service Ads
Landing Pages – Why are they Important for PPC Advertising?
Custom landing pages can be used to improve a PPC (Pay-Per-Click) Ad strategy and contribute to the overall effectiveness and efficiency of your digital advertising efforts. Here's why they are so important:
- Improved User Experience: Custom landing pages allow for a more tailored experience for visitors, directly linking the ad they clicked on to a page that matches in message, design, and offer. This consistency improves the user's experience, making them more likely to engage with the content, understand the offer, and take the desired conversion action.
- Higher Conversion Rates: By creating a landing page specifically designed for a campaign or ad group, you can focus on a single objective and call to action (CTA), which simplifies the user's decision-making process. This focus typically leads to higher conversion rates as the page is optimized for one specific outcome, such as signing up for a newsletter, making a purchase, or filling out a contact form.
- Better Targeting and Personalization: Custom landing pages can be tailored to specific audience segments, allowing for more personalized messaging that resonates with the particular interests, needs, or pain points of that segment. This relevance can significantly increase the likelihood of conversion.
- Increased Relevance and Quality Score: In PPC platforms like Google Ads, the relevance between the ad, the keywords, and the landing page content is crucial. Custom landing pages that are closely aligned with the ad copy and keywords can improve your Quality Score, a metric that influences your ad's position and cost per click (CPC). Higher Quality Scores can lead to better ad placements at lower costs.
- Enhanced Tracking and Analytics: With custom landing pages, it's easier to track user behavior and conversion metrics specific to each PPC campaign. This data allows for more accurate measurement of ROI and provides insights that can be used to optimize both the landing page and the ad campaign for better performance.
- Testing and Optimization: Custom landing pages also offer the flexibility to test different elements (e.g., headlines, images, CTA buttons) to see what works best for your target audience. This continuous improvement process, often referred to as A/B testing or split testing, can lead to significant increases in conversions over time.
- Brand Consistency: They ensure that the message and aesthetic of your PPC ads are consistently carried through to the landing page, reinforcing your brand identity and increasing trust with your audience.
PPC Ad Optimization
We Take Care of Tons of Ad Improvements So you Can Relax
Our PPC Management team are experts at improving your PPC campaign effectiveness using strategies aimed at enhancing performance, maximizing ROI and ensuring your ads reach the most relevant audience. Our goal is to exceed your expectations and start seeing improvements as soon as possible.
What Are the Different Types of PPC Ads for Digital Marketing?
Search Ads: These are the most common type of PPC ads. They appear on search engine results pages (SERPs) like Google or Bing when users search for keywords related to the product or service you’re advertising. Advertisers bid on keywords, and ads are displayed based on factors such as the bid amount, ad quality, and relevance to the search query.
Display Ads: Display advertising involves placing banner, image, or text ads on websites that are part of a display network. These ads can appear on various websites across the internet that have space for displaying ads. Display Ads target users based on their interests, demographics, or previous interactions with the advertiser’s website (this is ‘remarketing’).
Social Media Ads: These ads appear on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Social media ads can be highly targeted based on the extensive demographic, interest-based, and behavioral data that social platforms collect on their users.
Remarketing/Retargeting Ads: Remarketing ads target users who have previously visited the advertiser’s website or used their mobile app but did not make a purchase or complete a desired action. These ads follow the user, and are served across both search and display networks, reminding users of the products or services they viewed, encouraging them to return to the website.
Shopping Ads: Also known as Product Listing Ads (PLAs), shopping ads are used primarily by e-commerce sites to promote online and local inventory, boost traffic to websites or local stores, and find better-qualified leads. These ads appear on search engine results and include detailed information about specific products, such as price and product image.
Video Ads: Video ads can appear before, during, or after digital video content on platforms like YouTube and other video-sharing services. They can also be displayed on social media platforms. These ads are particularly useful for brand awareness campaigns because they can tell a story or provide a product demonstration in a short time period.
Local Service Ads: These ads are designed for local service providers like electricians, plumbers, and cleaning services, and for personal injury lawyers and other professionals. They appear at the top of Google search results, above traditional PPC ads, and include the business’s rating, phone number, and hours of operation. Users can contact the service provider directly through the ad. With these ads the advertiser only pays for calls that are received, making it an attractive advertising option.
FAQs About our PPC Agency’s Services
Learn more about our PPC management services by reviewing our FAQs:
