Ecommerce SEO Services

Keyword Identification

Our team of ecommerce specialists will help identify keywords that will drive qualified visitors to your most important pages. Keyword research is much more than just finding keywords with high search volume. In-depth analysis incorporates ranking difficulty along with other factors like competitor keyword gaps. The end result of in-depth keyword research helps increase qualified traffic. Ecommerce stores generating unqualified traffic typically have high bounce rates, resulting in user behavior that results in fewer sales and lower rankings

Keyword Expansion

Razor Rank will help identify keyword targets that will add additional keyword target pages to your ecommerce site. Often, one page is the target for too many keyword phrases; expanding the number of pages to break out keyword targets is necessary to improve rankings for your products and services. We take a deep dive into your business goals, evaluate existing pages on the site and review the site hierarchy to help build out content silos that are structurally optimized. To compete in organic search, keyword expansion is a necessary ongoing effort.

Competitor Research

A solid SEO strategy will always include competitor analysis. Razor Rank will research the competitive landscape for additional keywords that have a high ROI in your industry. In-depth competitor keyword research will expose necessary content initiatives, sub-topics that may need to be created or refreshed, site structure modifications and other elements that competitors are using. Razor Rank will dissect why competitors may have higher keyword placement and help form a winning strategy with your business goals in mind.

Product Page Optimization

Razor Rank will help optimize your product pages which are normally (and hopefully) the most visited pages on an ecommerce site. If product pages are not optimized, they are probably not generating revenue on the level they could, and worse, could turn off visitors, driving them to the competition. Unoptimized product pages will also have a negative impact on organic rankings, result in poor user behavior metrics such as time on page, bounce rates and more. User behavior metrics are important ranking factors.

Category Page Optimization

Optimization of category pages is a critical part of success in ecommerce search results. Razor Rank will help optimize category pages by looking at many factors. These factors include keyword targeting, snackable content, element placement, HTML header structure, product titles and more. Be careful with category pages as designers often use SEO elements for design and inadvertently ruin the SEO value of the page.

Snackable Content

Snackable content can be used to help boost your category and collection pages in organic search results. Snackable content is also very helpful in mobile search. Properly optimized snackable content will help your pages get the lift they deserve in Google and other search engines.

Internal Linking

Having a strategically planned internal linking strategy is imperative to any successful ecommerce SEO strategy. Internal linking done correctly is one of the biggest opportunities for most ecommerce sites.

Internal linking has an impact on how page rank flows through a website to important pages. Razor Rank’s SEO analysists will identify areas of opportunity for your most important products.

Competing Pages

Large ecommerce platforms often have competing pages, which dilute the SEO value of the products and pages they seek to promote. Competing pages need to be identified and a strategy put in place to ensure Google and search engines know which is the primary target. Razor Rank’s ecommerce specialists will evaluate your ecommerce store for competing pages and help boost rankings and revenue.

Earned Media – Backlinks

Ecommerce optimization often requires backlinks acquired through earned media. Razor Rank uses content marketing to help your ecommerce store acquire important links which provide authority to webpages, and are the crucial difference between ranking for your products or not ranking. Call us to find out how we can help your online store acquire links through earned media.