Content & Design Questionnaire

Step 1 of 6

16%

Company(Required)

Name(Required)

First Last

Razor Rank is assisting in(Required)

Quotes/Slogans(Required)

Do you currently have a quote or company slogan you are known for?

Unique Value Propositions(Required)

Do you have unique value propositions? Are they cost-related, customer service-oriented or technologically unique? For context, unique value propositions typically fall into one of four themes: 1. Best value product or service 2. Best quality product or service 3. Most luxurious product 4. Staple (must-have) product

Highlight on your Website(Required)

What are the most important things you want to highlight on your website? For example: Services, Products, How to connect with customers, Your culture, etc.

Unique Selling Points / Points of Difference(Required)

What sets your brand / products/ services apart from your competitors?

Current Website Design

Is your current website a good representation of your business?

Current Website Design Likes/Dislikes

What aspects of your current website do you love or dislike? For example: Fonts, Colors, Imagery, Design elements, User Interface Functions, etc. What do you want to change or remove the most on your website?

Current Website Content

Does the current content on your website deliver the right message?

List of Top Competitors/ Sites to Emulate

Please list any competitors whose written content/style/tone/web design you admire or directly compete with. 

Target Audience(Required)

Who is your target audience? Please provide a brief synopsis or description of the audience. Please include: Demographics, age, education, type of business, geographical region, etc. 

Relationship to Audience(Required)

Please state relationship of copy to audience: 

Point of View(Required)

Please check all that apply in regards to preferred/permitted point(s) of view.

First person – writing on behalf of “I,” “us,” and” we” 

Second person – can we directly address “you,” the audience (you, your, yours) 

Third person – he, she, they, them (objective voice, no use of ‘I’)

Tone

Please select all that could apply to the desired tone for articles on the site  

Professional detached 

Technical 

Friendly, colloquial 

Advice from a trusted friend 

Sales driven 

Informational

Humorous

Optimistic

Serious

Curious

Encouraging

Objective

Aggressive

Assertive

Matter of fact

Formal

Persuasive

Pessimistic

Other – Not listed

Punctuation Rules(Required)

Please list punctuation rules, if any. For example: limited use of exclamation points, no use of ALL CAPS, etc.  

Suggested Words/ Feelings (Required)

Please list descriptive words, emotions, feelings that are strongly associated with the company. 

Call to Action(s)

How do you envision your Call to Action(s)?

Making Claims

Define what claims we can and cannot make regarding your services. For instance, “best store” or “best prices” or any language that “guarantees” something? etc.

Forbidden Words/Feelings (banned words) 

Please provide words, feelings, expressions, themes and or topics that are absolutely banned from use on the site . Common examples- avoid social issues, “cheap,” “comfy,” slang, cliché expressions, etc. 

Dos & Don’ts

Please describe any other Dos & Don’ts  we have not already covered.

Comments

Supplemental Materials

Please upload any particular examples or inspiration pieces that you would like our team to use as a starting point or to emulate in terms of style and structure?

Max. file size: 30 MB.

Additional Resources

Please upload any existing internal or client-facing content or resources that you would like us to reference or build upon? For example, style guides, Power Point deck, sales brochures, a one-sheet, or any other proprietary materials.

Max. file size: 30 MB.