International Sunglasses Brand – Site Migration

This international sunglasses brand wanted to migrate their site to a new platform, and were concerned about losing their keyword rankings and crashing their statistics in the process. Our team was called in just before the migration and discovered significant mistakes in the migration plan which would have caused a crisis with organic search and product visibility. Our team created an SEO Roadmap for the development team to follow and were able to prevent serious loss for the company. In addition the company showed an increase in clicks by over 200,000 in an 8 week period after migration, and and increase of over 1,000,000 impressions. The company also was able to overtake Oakley, one of its main competitors in keyword rankings soon after the migration.

Overtaking Oakley in Rankings

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