Content Development Services
A well-conceived content plan is one of the most important aspects of a successful website, and is the foundation for success. Whether your website is an eCommerce site or an informational site, the content strategy needs to be robust, and it must be able to grow in an organized way over time.
Razor Rank’s team of writers and editors can provide a full and diverse array of content for a variety of websites.
eCommerce Content Writing
Our team has experience writing product descriptions for big brands, as well as medium sized eCommerce companies. Content optimization is extremely important to compete regionally and nationally. Category landing page creation, and SEO content writing includes internal linking and creation of original content. All content is checked for duplicate content issues and carefully edited.
Content Writing for Lawyers
To compete for personal injury and other legal cases, your website needs to have a fully developed content strategy, and needs to be expanded over time so search engines see your website as an authority in its niche. Too often, we see poorly designed content strategies which have multiple pages competing with each other for the same keyword phrase. Simply adding more and more content to a website is common, and has a negative effect on SEO. Our team will fully evaluate the existing content on your website and provide a content strategy designed to outcompete your colleagues over time.
Keyword research is an essential part of content development. Keyword research allows us to understand the exact phrases your customers are searching when they want to find your products and services, and with that knowledge our team can create a content strategy that will not only attract visitors, but attract as many visitors as possible. Keyword research is used for landing page creation, and in the construction of proper page architecture. Keyword research also enables our team to rank for long tail keywords, in addition to broad phrases.